Pakistan ke fruit-vegetable supply chain traditional middlemen aur mandi system par dependent hai, digital platforms sirf 2-3% trade handle kar rahe. Provincial laws aur infrastructure kami farmers ko commission agents par majboor kar rahi hai. Express Tribune report ke mutabiq, global tech disruption ke bawajood local system stagnant hai.
Middlemen dominance post-harvest losses barha raha hai, farmers low returns pa rahe hain. Reforms jaise warehouse receipts, online auctions zaroori hain. Punjab aur Sindh mandiyon mein protests hue hain better access ke liye. Kissan Ghar jaise marketplaces direct trading enable kar sakte hain, losses 20% tak kam. Users classified ads post karen, mandi rates compare karen hisab accurate banane ke liye.